Blog

Jan 23
Jan 21
Jan 21
Why Offshore Hires Fail—Even When Résumés Look Perfect_

Why Offshore Hires Fail—Even When Résumés Look Perfect

For U.S. companies, the pattern is frustratingly familiar with their offshore hires: the résumé looks flawless, the interviews go smoothly, and the candidate checks every box. Yet within 30 to 90 days, performance stalls. According to Harvard Business Review, traditional hiring methods consistently overvalue credentials while undervaluing real-world execution, especially... read more →
Jan 19
Jan 14
Jan 12
The 3-Way Hiring Method A Systematic Approach to Improving Quality of Hire by Up to 60

The 3-Way Hiring Method: A Systematic Approach to Improving Quality of Hire by Up to 60%

Hiring is one of the few business decisions where companies are expected to make long-term commitments based on limited, imperfect information. Despite this, many organizations still rely heavily—sometimes almost exclusively—on a single decision tool: the job interview. While interviews are familiar and intuitive, decades of research and real-world hiring failures... read more →
Jan 08
Jan 02
Holiday Shopping by Generation What Gen Z and Millennials Really Want in 2025

Holiday Shopping by Generation: What Gen Z and Millennials Really Want in 2025

Holiday shopping in the United States is no longer driven by tradition alone—it’s now determined by generational behavior. According to the National Retail Federation (NRF), US holiday sales have consistently been powered by younger consumers, with millennials now the largest living adult generation and Gen Z rapidly increasing its spending... read more →
Dec 24
25 Christmas Marketing Plays to End 2025 on a High (and Outshine Your Competition)

25 Christmas Marketing Plays to End 2025 on a High (and Outshine Your Competition)

Holiday marketing plays are no longer just a seasonal boost—it’s a make-or-break period for many US businesses.According to the National Retail Federation (NRF), the November–December holiday season consistently accounts for a significant share of annual retail revenue.In 2024 alone, US holiday sales surpassed expectations as brands leaned heavily into digital-first... read more →
Nov 18