Marketing is a critical part of any business.
You want your brand to stand out and generate new leads that can turn into actual paying customers.
There are a lot of competitors, both online and offline, and it’s not always easy coming with fresh marketing ideas all the time.
If you’re having trouble shaking things up, here’s a list of strategies to try.
Give Product Recommendations
If you’re running an online store, you might want to consider suggesting products that go well together.
For example, once your customers visit your store front, a pop-up message might appear and say, “Like this product? Then you’ll like…”
Giving product recommendations also helps lessen decision fatigue.
Collaborate With Other Small Businesses or Influencers
Find another small business owner and propose a collaboration. (Just make sure they’re not a competitor!)
Perhaps, you can both sponsor a program or host an event to get your company out there.
Furthermore, ensure that the other business complements your own. If you’re offering services for SMEs who are looking for a virtual assistant, for instance, you can collaborate with actual VAs who are also social media influencers.
Put More Effort Into Short Form Video Content
People’s attention spans have gotten shorter these days.
It doesn’t help that most social media platforms are pushing for short-form videos.
However, you can use this type of content to your advantage—only, your challenge (or more like your social media manager’s) is fitting a chunk of information in as little as ten seconds.
Other marketing ideas also include hopping on trends or using a viral song for your post to gain traction.
Just make sure all your social media posts are still in line with your company’s branding.
Showcase Reviews or Testimonials
No better way to show your brand’s credibility than through reviews.
Ask your previous clients or customers about what they think of your product or service.
Just don’t forget to ask their permission before posting their testimonial.
Get Leads to Sign Up to Your Email List
You can also build on your email list as part of your marketing strategy.
Encourage your customers to sign up for your newsletter so they get the latest news instantly.
Or, you can even offer discount codes as an incentive for people who sign up.
One tip when making emails, however, is to keep it short as people might not have the time to read longer ones.
Lastly, an eye-catching subject line always works!
Invest in a Good Brand Logo
Customers should ideally recall your brand instantly once they see the logo.
This is why it’s so important to come up with something that stands out and is easy to recognize.
Once you’ve got one, put your logo out into the world through your products and services, events, sponsorships, etc.
Make sure your customers can associate your brand with quality goods, excellent service, innovation, and other values at the core of your business.
Make a Referral Program
Another effective small business strategy is developing a referral program.
Never underestimate the power of word-of-mouth marketing. Your customers will be more likely to bring in their friends and family, if they’re getting something in exchange.
You can offer discounts or priority access to certain products or services or even points to redeem.
Create a Podcast
A podcast can be a big part of your business’s content marketing strategy.
Think of interesting topics that are relevant to your type of product or service and start recording.
You can also invite experts to further add credibility to your content.
Hold a Competition on Your Social Media Channels
Lastly, try hosting a competition for your followers across your social media accounts.
You can go for something trendy, but even a simple raffle will do.
The point is to boost engagement on your socials and to increase your followers.
Developing a Good Marketing Strategy
There really isn’t a one-size-fits-all approach to marketing.
However, you do need to put a lot of creativity to make marketing plans that work for you and your business.
If you’re looking to cut down on your costs, you might want to consider outsourcing to the Philippines for your digital marketing needs.
Remote Staff has connected numerous Western businesses with skilled marketing talent—and we can do the same for you!
Schedule a callback today.
Herschel Lili has years of professional writing experience. She enjoys reading anything under the sun, but in recent years, she has turned her attention to books that leave her feeling profound. At present, she looks forward to learning everything she can about remote working and sharing the knowledge through succinct write-ups.